The Impeachment A Formal Process - 890 Words

Chapter 8 Impeachment is a formal process in which an official was accused of illegal activities, the results of which, depending on the country, which may include the removal of that official from office as well as penalties criminal or civil. Cut is when the representatives decided to send the president or other government in the Senate to test to see if they are suitable to continue to hold their positions. Andrew Johnson and Bill Clinton were both impeached, but they have been found fit to resume presidential terms of senators. Senatorial courtesy has to do with a president named his pick for the judges in the trial court. President choose who he wants and submit names to the senators from the state they re from. If the Senate does not approve of his choice, then he will choose someone because the president believes the opinions of the senators and make them a courtesy by discarding their choice if they do not accept ring. That s when the President nominates federal judges. The S enate has to approve them, and senatorial courtesy is when they rely on the opinion of the senator from the state judge s house. Legislative budget established by the Texas Legislature in 1949 to prepare proposals for appropriations for all state government agencies. A ten member council policy and oversight agencies include Central and governors of the house spokesman, who served as president and viceShow MoreRelatedImpeachment : A Formal Process1811 Words   |  8 PagesNguyen Nguyen Government 2306 Professor Robert Bexar Chapter summaries 78 Chapter 8 Impeachment is a formal process in which an official was accused of illegal activities, the results of which, depending on the country, which may include the removal of that official from office as well as penalties criminal or civil. Cut is when the representatives decided to send the president or other government in theRead MoreChapter 2 Review of Related Literature Sample1295 Words   |  6 PagesLITERATURE AND STUDIES FOREIGN STUDIES In its broadest sense, impeachment is the process by which public officials may be removed from office on the basis of their conduct. Strictly speaking, it is the decision by a legislature to accuse an official of one or more offenses that warrant removal according to constitutional standards. A vote to impeach then triggers a trial based on those charges. The most famous impeachment proceedings have involved presidents, but every state has its own proceduresRead MoreWhat Is Our Safeguard Against Corruption Performed By Federal Officeholders?1422 Words   |  6 Pagesperformed by federal officeholders? It is impeachment. Impeachment is the Constitutional power given to the House of Representatives to remove a federal officeholder from office. â€Å"Article II, Section 4 of the Constitution says, ‘The President, Vice President and all civil Officers of the United States, shall be removed from Office on Impeachment for, and Conviction of, Treason, Bribery, or other high Crimes and Misdemeanors’. (Longley). The power of impeachment has historical significance as only fourRead MoreArticle II, Section Iv Of The United States Constitution Essay1028 Words   |  5 PagesOffice on Impeachment for, and Conviction of, Treason, Bribery, or other high Crimes and Misdemeanors.† Throughout the course of American history, past Presidents have committed actions that have brought up the discussion and even started the process of impeachment from holding office. In the chapter â€Å"Impeachment in the Constitutional Order† by Jeffery K. Tulis, he talks about the differences between the legalistic and political interpretations of impeachment and how to properly use the process in a successfulRead More Overview Of Clintons Impeachment Proceedings Essay1343 Words   |  6 PagesAn Overview of the Impeachment Proceedings of William J. Clinton The impeachment trial of President Clinton originated from a civil lawsuit filed in 1994 by Paula Jones. Jones alleged that in 1991 Governor Clinton asked a state trooper to bring her up to his room at Excelsior Hotel, where she alleged he dropped his trousers and asked her to kiss it (Chronology of the Paula Jones Case, BBC, January, 1998). The case made it to the Supreme Court because of the Presidents request to delay theRead MoreThe Politics Of The 1876 Texas State Constitution Essay1135 Words   |  5 Pagesrepresentatives are responsible in the way the state money is being spent. The U.S Constitution in Article 2, Section 4, also gives the sole power of impeachment to the House of Representatives. â€Å"The power of impeachment is limited to removal from office but also provides for a removed officer to be disqualified from holding future office† (Impeachment). Impeachment, as Alexander Hamilton explained in Federalist 65, varies from civil or criminal courts in that it strictly involves the â€Å"†¦misconduct of publicRead MoreLiza Dellaratta. Ms. Crouse . Us Gov. . 2/28/17. Congress1086 Words   |  5 Pagescomposed of 435 members that can serve for a term of 6 years(Crouse, 2). The number of representatives from each state is predominantly based on the population of that state. To be qualified to run for a spot in the house you have to meet certain formal requirements. Some include; you must be at least 25 year of age, you have to be a citizen for at least 7 years prior to running and must live in the state that he/she is elected. Unlike the House of Representatives, the number of representatives perRead MoreThe Creation Of The U.s. Constitution1330 Words   |  6 PagesConstitution consisted of a series of conflicts and compromises. The competing interests of the central players that created the U.S Constitution had to focus on achievable goals rather than their own political interests. The political process can be conflictual but t he process matters. It is essential to implementing decisions in our government, which provides order and our general welfare. Some conflicts that can be seen in the creation of the Constitution are political theories and economic interestsRead MoreFederal Budgetary Function, And The Oversight Function Essay1109 Words   |  5 Pagessignificant powers of Congress are The Budgetary Function, The Law Making Function, and The Oversight Function. 1. The Budgetary Function – Congress solidified their role in the budgetary process by passing the Congressional Budget Act of 1974. The Act modified the role of Congress in the federal budgetary process. It created standing budget committees in both the House and the Senate, established the Congressional Budget Office, and moved the beginning of the fiscal year from July 1 to October 1Read MoreThe Government Structure Of The State Of Pennsylvania1540 Words   |  7 PagesThe governor also has limited appointment power he has to have consent from the senate before he can appoint anyone. This gives the legislative branch an advantage; many governors have to consult with key legislators before making formal nominations. The confirmation process allows executive branch appointments to be used by legislatures to gain influence on governors and their policies. The governor also has to have majority vote to pass a budget nomination before the entire Senate body. If the nomination

Analysis of Smoothies - 2424 Words

Assignment: EC180 Assignment Analysis of Smoothies THEO FRANKLINOS SMOOTHIES Introduction This review is based on an economic analysis of the ‘Smoothie’ product market. Smoothies are chilled beverages made of pureed fresh fruit or vegetables often mixed with ice cream, yoghurt or milk. There is no main recipe for a Smoothie and the different manufacturers produce differentiated products with respect to the ingredients and texture of the drink. They may also add sugar and vitamins to the mix. Alternatives to this drink, and therefore also potential competitors, include milkshakes, carbonated soft drinks, fruit juices, energy drinks and water. The growth of smoothies in the chilled juice market has created an opportunity to†¦show more content†¦Therefore, the product may be presumed to be price inelastic as there are relatively few competitors and it is perceived as a specialist product. However, Smoothies are just one member of the vast drinks market and therefore there are numerous substitutes for the product. Cross price elasticity will also aff ect demand of the product. Cross price elasticity is where a change in price of other products, such as substitutes and complements, affect demand for the product. If the substitute’s price is lowered then more people may choose to buy a cheaper alternative to a Smoothie. The more necessary a good is, the lower the elasticity, as people will attempt to buy it no matter the price. Smoothies have been marketed as highly nutritious, beneficial to health and providing consumers with an easy way of achieving their 5-a-day fruit target. Therefore, customers may be willing to buy the product even if the price is increased. The broader the market definition is of a product, the lower is the elasticity. Therefore, Smoothies will have a relatively high elasticity as there are few companies that manufacture the beverage. However, Smoothies are part of the vast drinks’ market which will have an extremely low elasticity. The demand for a particular brand of smoothie is likely to be price responsive. This is because all of the separate brands are competitive substitutes. So, if one brand becomes more expensive it is likely that consumers will switch toShow MoreRelatedJamba Juice Marketing Plan Essay1436 Words   |  6 PagesFocus and Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 †¢ Mission statement and vision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 †¢ Goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 †¢ Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 3. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 †¢ SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 †¢ Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 †¢ Customer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 4. Market-Product Focus†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 †¢ Objectives of the Proposed Marketing Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 †¢ Target Market Characterization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 †¢Read MoreEnvironment Analysis for Boost Juice Bar Essay994 Words   |  4 PagesEnvironment analysis for Boost Juice Bar Summary 1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes: (1) Economic environment, the economic factors influence consumer behaviour. (2) Technological environment, externals in technology that affect company’s performance. (3) Political and legal environment, factors related to policy and law that influence company’s operation. (4) Cultural andRead MoreInnocent Case Study1348 Words   |  6 PagesInnocent Case Study Strategic Management, 14.-18. September 2009 Anita Stà ¤hli, Claudio Becker, Jessica Fernando, Quentin Crausaz Innocent: Short Introduction Innocent Product Line – Smoothies, Kids Smoothies, Orange Juice, Thickies, Veg Pot, Superfruit Smoothies, Pure Fruit Squeezies Vision Innocent Vision „To be the Earth’s favourite little food company.â€Å" This vision was left unchanged by the team because it is a good vision for 2030. The only question is, if the company wants to stayRead MoreMaking High End Cosmetics While Staying True972 Words   |  4 Pagesplatforms. Eventually, we desire to expand into a retail location located downtown Burlington. Smooth on the move will be successful because it brings to Burlington the first ever healthy convenient food truck serving delicious smoothies. Part 2. Situational Analysis Company Analysis In order to lead a healthy life style, proper nutrition is essential.   In the hectic and busy lives of college student’s nutrition is not always a priority.   College students are so caught up in maintaining their social livesRead MoreThe Success of Innocent Drinks Using Competing Values Framework and Pestel Analysis.1625 Words   |  7 PagesDRINKS USING COMPETING VALUES FRAMEWORK AND PESTEL ANALYSIS. Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market shareRead MoreThe Marketing Mix And Why Is It Useful As A Tool Of Analysis1576 Words   |  7 PagesWhat is the marketing mix and why is it useful as a tool of analysis? Introduction The marketing mix is a business tool that consists of four p’s, which are price, product, promotion and place. The marketing mix is useful in many different ways; this essay will analysing how the marketing mix is useful as a tool of analysis and how it will benefit the product. E. Jerome McCarthy, who was known as an American musketeer created this term ‘marketing mix’ in 1964 (van Waterschoot and van denRead MoreEssay Innocent Drinks1241 Words   |  5 PagesInnocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets nationally as well as in Ireland, Netherlands, Belgium, Germany, France, Austria, Denmark and Switzerland. Innocent has a 75% share of the  £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide] 1Read MoreEssay on Jamba Juice External Analysis1591 Words   |  7 PagesCase Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid developmentRead MoreColombo Soft Yogurt958 Words   |  4 Pagesoperations like TCBY and Freshens. The size of these franchise companies that account for most of the independent yogurt stores pose a serious competition to Colombo and by the early 90s, the yogurt stores have added distinctive new products such as smoothies, boosters and granitas. Meanwhile, many yogurt stores that fail to innovate and introduce new products were put out of business. This puts a lot of pressure on Colombo to continue its research and develop its yogurt product line. As for i ts impulseRead MoreNotes On Red Mango Inc1485 Words   |  6 PagesINTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 INDUSTRY BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 COMPANY BACKGROUND†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MACRO ENVIRONMENTAL FACTORS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MICRO ENVIRONMENTAL FACTORS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 SWOT ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 TARGET MARKET†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 TARGETING STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 RECOMMENDATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 BIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7

Marketing Management Holden Automobile Industry †Free Samples

Question: Discuss about the Marketing Management Holden Automobile Industry. Answer: Introduction At the present times, the competitions in the industries have been the cause of huge innovations which has been improving the lives of people in various ways. These innovations are thus created by different people and are used by nearly all people (Elverum Welo, 2015). In fact, the automotive industry is proving to be one of the most competitive industries in the market. It has very high prices of production and yet it is quite competitive. Various innovations andmarketing strategies are key to ensuring that an automobile organization stands out and captures a large market share. This involves being unique, meeting the customer needs and proper marketing strategies (Nair et al., 2015). Initially, the cars were assembled using hands and thus the selling price was very high. Later on, the car assembly lines were developed, making it possible to produce more cars which made them affordable. Inflation, fuel, and changes in technology have in most cases led to an increase in the prices o f cars. The price index causes the changes in automobile changes in price with time. In order to determine the exact cost of a car, the economists need to use the averages of automobiles in terms of production and associated costs to determine the final selling price. These factors coupled with the efforts of conducting effective marketing and branding is what constitutes the automotive industry. Australia has for a long period of time been a big manufacturer of cars, specializing mostly in the large capacity vehicles. However, in the year 2009, the number of production in this country started declining such that most of the cars were being imported from European and other Asian countries. Holden is a subsidiary of General Motors and is the only manufacturer of Australian designed cars. With most car manufacturers having been closed down and other preparing to close, Holden is also ending up closing its operations in Australia. This paper describes the automotive industry marketing strategies with the case of Holden automobile company. Holden automobile company Holden is an automobile company which is located in Australia and specializes in manufacture and supply of cars, parts, and engines. The government of Australia has always been giving the automobile industry financial support every year. On the other hand, the automobile manufacturing industry has been declining despite the support offered by the government. In fact, the automobile manufacturing in Australia has an unknown future because at the moment, the produce approximately 225,000 vehicles per year (Clibborn et al., 2016). This industry heavily functions on the basis of economies of scale. This enables the industry to be able to achieve competitiveness in terms of cost although the current production volumes are not actually satisfactory. More of the competitive pressure could also be attributed to the rise in the Australian dollar rate of exchange which leads to cheap imports as compared to their own manufacturing (Productivity Commission, 2014). The exports of the car products from Australia are also hampered by some protectionist policies in significant export places so that it becomes quite difficult for the Australian automobile companies to sell their products. Such factors also lead to the curbing of some advanced automobile technologies such as advanced robotics which would revolutionize the automotive industry in Australia (Goods et al., 2015). Specifically for the case of Holden automobile company, the reports indicate that the production has been on the increase despite the government funding of about 150 million dollars per year. Even the new VF new car model that the Holden automobile company produced, it was not able to raise the market share (Joshua, 2013). In the year 2013, the company then made an announcement that it would cease its production line in Australia in the year 2017. One of the major reasons for such a crisis at Holden is that the company was not able to understand fully the consumer purchase intentions and preferences. Problem facing automotive industries The new automobile products from Holden Company had problems which are quite different from the needs of the clients. These are expected because the results of a new innovation are pulling demand, pushing technology and integrating the designed model. The innovations at Holden Company dominate the product line and also influence the results of the product sales. One fact about this company is that when they develop a new product, it is not on the basis of the customer feedback but rather the pressure from competitors and product category (Chris and Emma, 2015). This leads to a vague plan, especially when developing new products, a situation which negatively affects the existing automobile products. This makes the clients fail to buy the innovative automobile products simply because they do not need them at that particular time. Based on the views of Holden company, the outlook of its vehicles is positive but the market share is very low (Izogo Ogba, 2015). As such, the company should capitalize on creating a competitive advantage by building quality innovativeness, carrying out the survey on the perceptions of customers about its products, and lowering the life cycle of the products manufactured. It is also important that this company determines the factors which are likely to alter the manner in which the customers make decisions in purchasing its products so as to increase the market share, increase sales and make profits from new and existing products (Holweg Oliver, 2015). Market segmentation The automobile industries require the use of various resources when making its decisions. These resources can either be people, place, money or feedback from social media (Klein Spiegel, 2013). For instance, Holden has established its business in points where it is easy to get raw materials so that the transportation cost is minimized. Proper segmentation requires that the business determines the needs of the clients. As such, Holden Company identifies the needs of its clients and acts on them accordingly. Other strategies involve the collection of information concerning the methods that are being used by their competitors. Other steps that need to be taken include carrying out of market performance evaluation so that the company is able to know the sales per a market segment. Positioning Holden automobile company produces vehicles of all nature such as luxury, sports utility, sports, and fuel efficient vehicles. This provides a wide range of selection from buyers of different economic classes. Moreover, the vehicles are made in order to target every class of people in the market. These cars are able to fulfill the need of the clients such that there are no additional costs that are involved by the client. The vehicles are made in such a way that they are able to compete favorably bearing in mind the stiff competition that is in the automobile industry. Some of the controllable factors which affect the marketing at Holden include: Prices: the prices offered for products at Holden Company are affordable because the products occur in a wide range. Moreover, the company tries to lower its production costs so that the final burden is not too heavy when setting the market prices. Moreover, if Holden introduces new car models and has some offers, then it is expected that the sales will increase. If it happens that the prices are too high, the clients buy other brands of cars or may shift and purchase from other dealers. Promotions: Holden makes advertisements and promotions on the wide range of products that they make. They use both print and online tools in promotions that create brand awareness of the company to the existing and potential clients (Fang, 2014). Products: Holden offers quality products, which is essential for its operations, such that the client feels as if they paid less for a car or spare part. This is because if the products are not of good quality, then the respective customer might be lost to other car manufacturing companies. Place: the outlets of Holden Company are found in large cities, where the clients can easily access them. This will lead to increased sales and more profits. Moreover, it is in cities where people can easily see the upcoming car models and hence purchase them. Purchasing of raw materials Being a renowned manufacturer, Holden is set to satisfy the needs of both the domestic as well as international clients. As such, the company sources ingredients for the car manufacturing from the four corners of the world, a function of the Holden purchasing and supply department. Some of the purchased raw materials include the chassis, electric systems, external body and interior parts (Koronis et al., 2013). This procurement leads to the development of a wide range of vehicles based on top most innovative technologies to meet the needs of the customers. Examples of the luxury brands of cars manufactured by Holden company include the Commodore, sedans, Ute, Sportwagon and caprice. Once the final product is assembled, they are made available to the consumer by use of a network of authorized dealers who are distributed globally. To meet the need of international customers, Holden also exports its cars to international markets. Holden Company performs the B2B model so that they are able to get the views of the customers concerning their products and services (Bak, 2016). This model is very important because it enables the flow of information from the company to the customers and vice versa. This information determines the level of satisfaction by the clients. Environmental analysis Economic factors Factors like recession negatively affect the automotive industry because the customers are not able to keep up their purchasing patterns. At this point, the customers can only buy only what they need. If the prices of cars are high at Holden, then the customers can shift to other cheaper automobile companies. Politics The political environment affects the automotive industry in different ways. For instance, some government policies might restrict the importation of raw materials or the export of assembled vehicles, a factor which negatively affects production and sales (Middlebrook, 2016). Technology Holden Company keeps abreast with technological innovations in the automotive industry. This is through the technologies it uses as well as the materials t6hat it uses such as plastics and fiberglass which are also cheap. The company has websites and uses online tools for marketing so that the customers can also make online queries, suggestions, and order (Walker Stanton, 2017). Conclusion It is important that Holden Company gets to know the purchasing pattern of its customers, motivations and the most appropriate strategy of marketing in order to attract more customers. A method such as the use of RO2 method can also be adopted in customer satisfaction whereby it is able to identify the real demands of the customers concerning an existing or a new car so that necessary corrections cam be made. In most cases, the car buyers look for safety, quality, and comfort. By analyzing the competitive strengths, the company can be able to offer the necessary products for its clients. References Bak, O. (2016). An application of the BPCM model in an e-business driven transformation agenda: Assessing resource implications for a European automotive multinational corporation (MNC). Information Technology People, 29(2), 334-353. BBC, 2015. Government funding boost for Australias ailing car industry. BBC News, retrieved from https://www.bbc.com/news/world-australia-31810731 Chris, U., and Emma, G, (2015). Car industry funding: Abbott government aware only $100 million of $900 million budget back down to flow to industry. Retrieved from https://www.abc.net.au/news/2015-03-10/government-reinstating-car-industry-funding/6292868 Clibborn, S., Lansbury, R. D., Wright, C. F. (2016). Who Killed the Australian Automotive Industry: The Employers, Government or Trade Unions?. Economic Papers: A journal of applied economics and policy. Elverum, C. W., Welo, T. (2015). On the use of directional and incremental prototyping in the development of high novelty products: Two case studies in the automotive industry. Journal of engineering and technology management, 38, 71-88. Fang, L. (2014). The Impact of Network Advertising and Marketing for the Automotive Industry. Goods, C., Rainnie, A., Fitzgerald, S. (2015). Ecological modernisation, industry policy and the Australian automotive industry, 200713. Australian Journal of Political Science, 50(1), 93-113. Holweg, M., Oliver, N. (2015). Crisis, Resilience and Survival: Lessons from the Global Auto Industry. Cambridge University Press. Izogo, E. E., Ogba, I. E. (2015). Service quality, customer satisfaction and loyalty in automobile repair services sector. International Journal of Quality Reliability Management, 32(3), 250-269. Joshua, D., (2013). Holden gets twice as much government funding as Australias; two other car manufacturers- even though it does not build as many cars as market leader Toyota. News. Com. Au, retrieved from https://www.news.com.au/finance/business/holden-receiving-twice-as-much-government-funding-as-toyota-and-ford-to-build-cars/news-story/c210473a9395f6ea55fcf450492b713d Klein, A., Spiegel, G. (2013, July). Social media in the product development process of the automotive industry: a new approach. In International Conference on Human-Computer Interaction (pp. 396-401). Springer Berlin Heidelberg. Koronis, G., Silva, A., Fontul, M. (2013). Green composites: a review of adequate materials for automotive applications. Composites Part B: Engineering, 44(1), 120-127. Middlebrook, K. J. (2016). Automobile Industry. Social Reconstructions of the World Automobile Industry: Competition, Power and Industrial Flexibility, 200. Minister S., (2017). Australian Government support to Australian automotive industry. Retrieved from https://www.minister.industry.gov.au/ministers/sinodinos/media-releases/australian-government-support-australian-automotive-industry Nair, A. C., Ramalingam, S., Ravi, A. (2015). Knowledge Creation within the Automobile Industry. International Journal of Engineering Business Management, 7, 16. Productivity Commission. (2014). Australias automotive manufacturing industry. Walker, G. H., Stanton, N. A. (2017). Human factors in automotive engineering and technology. CRC Press.

Las Vegas Housing Market Crash of 2006 free essay sample

Las Vegas Housing Market Crash of 2006, who is to blame? By Tina Beach In the United States, the lending industry’s lack of aggressive monitoring was a big part of the housing market crash of 2006. The Las Vegas housing market, once a booming industry in 2003 to 2005, is now one of the top 3 cities in foreclosure properties. I sat with Suzanne Pashnick to get her take on what happened, who is to be blamed and what can be done for the city to recover. Suzanne has been in the real estate field since 1995 and began her career in Michigan.In 2005, she moved to Las Vegas and continued her career in real estate and is currently an agent for CENTURY 21 MoneyWorld and remains licensed in Nevada. Las Vegas during the boom of 2003-2005 got too big too fast. What goes up eventually comes down. And when it came down, it came down with consequences. We will write a custom essay sample on Las Vegas Housing Market Crash of 2006 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page No one ever imagined that the housing market in Las Vegas would go down; they only thought the market would either go up as it had been or at least stabilize. Speculators and exotic loans pushed home prices in this gambling Mecca dramatically higher during the first half of the previous decade.But after peaking in 2006, the real estate markets crash cleaned out investors and submerged an alarming portion of area homeowners. â€Å"Through the fourth quarter of 2009, more than 81 percent of single-family home mortgages in Las Vegas were underwater. †According to Hubble Smith of the Las Vegas Review Journal, he said â€Å"The existing home market in Las Vegas has applied the brakes, slowing to 7. 7 percent growth in median price and 2. 4 percent in monthly sales, local research firm SalesTraq reported. † It started with the lending industry.They made the process of getting the money to purchase a home so accessible, so easy, and so convenient. They created programs that got people who couldn’t qualify, wouldn’t qualify on a normal basis, for a home loan†¦ a mortgage. There were programs where the income wasn’t an issue. As a result of this, the lending industry is now forced to become stricter in their lending techniques. However, if you think about it, are they really stricter? No, not really. The banks have always been this strict with their riteria to lend out money, they just got greedy. The fear of losing business to another company forced lenders to push a loan through when clearly they knew that the application should have never been filled out. As the housing market started its downward spiral and people were losing their homes because the adjustable rate mortgages {ARMs}were coming to an end, the government stepped in to bail most if not all the banks out. Now, the banks are verifying income, verifying whether or not the buyer has a sufficient amount of a down payment, etc. ARMs generally permit borrowers to lower their initial payments if they are willing to assume the risk of interest rate changes. In many countries, banks or similar financial institutions are the primary originators of mortgages. † â€Å"In fact, there were warning signs. In the decade preceding the collapse, there were many signs that housing prices were inflated, that lending practices had spun out of control, that too many homeowners were taking on mortgages and debt they could ill afford, and that risks to the financial system were growing unchecked.Alarm bells were clanging inside financial institutions, regulatory offices, consumer service organizations, state law enforcement agencies, and corporations throughout America, as well as in neighborhoods across the country. Many knowledgeable executives saw trouble and managed to avoid the train wreck. While countless Americans joined in the financial euphoria that seized the nation, many others were shouting to government officials in Washington and within state legislatures, pointing to what would become a human disaster, not just an economic debacle. This probably doesn’t make the real estate agent very happy, but had they followed the ru les, maybe the housing market wouldn’t have been so chaotic. The threat of losing income or a commission to a real estate agent is a very real thing. It’s their income and without their income, they are like everyone else. They can’t pay their bills, they can’t pay for food and gas, and they can save for the future. The public was uneducated in how the process worked but seemed not to be bothered because it got them into the house. They don’t want a mortgage, they want a home.A home they can raise a family, build equity, build a life, have a sense of freedom. That â€Å"boom† market gave it to them. The lenders probably told them to just sign here for now and we’ll get your mortgage down to where you really want it and in a couple of years and we’ll figure out the rest. When you have no idea that the market would crash as it did, are you prepared? No, because who is thinking that your home is losing value, that people are going to lose their jobs or that the economy would turn into a recession. Not the banks or the public thought that.The perception was that the market was going to go up or stay steady, so the homeowners were going to be able to refinance and get rid of their current payment. People were going to make more money, they were going to get a raise in a couple years at their jobs and everything would be better. So when the homeowners refinanced their loan they would get a fixed rate mortgage for 30 years. But that never happened. â€Å"Awareness is the key here. Being aware of what is happening and being ahead of the frenzy that follows once the masses finds out what’s going on.This is the sign of a smart investor. † During this â€Å"booming† market, from an investor’s standpoint, they only saw dollar signs. The housing market is the same as the stock market. You know that there are always going to be risks and investing your money into any kind of financial market, you potentially could lose money. The investors didn’t think that they would lose their money so quickly. They thought with the housing market demand increasing, they would recoup their costs and make a profit in a short amount of time. It became a â€Å"seller’s market† because sellers had control of what contracts they were going to accept and which they were going to reject based on the profit margin. Individuals and companies were buying houses and â€Å"flipping† them to make a profit. Flipping refers a house purchased at a reduced rate, fixed up and sold for a significantly higher price. One of the ways to flip a home is by way of wholesaling. Wholesaling involves purchasing a property and immediately (often times the same day or even at the same closing table) reselling it to another investor for a small profit.The turnarounds were happening so quickly and so often that appraisers had to do appraisals to meet the demand of the investor, just to get the deal done. When the market started to go down in value, the investors were the first to get out, then the unemployment came, and then the economy took a turn into a recession. At some point the liabilities fell onto the appraisers and the lenders and it became loan fraud. So it was loan fraud that triggered the housing crash. The federal government was cracking down on who was to blame for these loan frauds.Because the common practice was â€Å"get the deal done, no matter what†, the investigation unraveled numerous â€Å"red flags†. Following the investigation, they narrowed it down to these people and wanted answers. There are federal cases coming back to all parties: the lender, the REALTOR ® and the appraisers. The threat of any of these parties was apparent; someone found someone to fund the loan, negotiate commission in their own best interest or appraise the property to the amount that suited the deal. A new problem is rising due to all of this and it’s called, â€Å"dumping houses†!Homeowners are walking away from their houses and their obligations because their homes are not worth what they paid before. They have this mentality of â€Å"why should I pay for this amount when my neighbor just bought the same floor plan and square footage as me for less? † These homeowners figured they should either have their mortgages lowered to the â€Å"new neighbors† value and pay accordingly and if the banks weren’t willing to see it their way, the homeowner would walk. They can apply for a loan modification.What’s a loan modification? Adjustment of the terms of a loan during its term in a way not accounted for in the original loan contract but accepted later by mutual consent of the lender and borrower, usually a concession to the borrower in an attempt to avoid foreclosure. With the economy decreasing and the unemployment rising, people couldn†™t (and still can’t) afford to stay in their homes and are forced out by the banks. After that new loan term expires, if the housing market doesn’t stabilize, the homeowner is back where they were.What is it that we should do to make sure that this doesn’t happen again? Some major supervision from the government would be a great start. The lenders keeping their current policy of verification of income to debt ratio, credit history, and the funds needed to come up for the down payment. Again, Suzanne Pashnick said that the lending companies are going back to where they have always been in approving money, so nothing has changed as far as what needed to be done. It was how much do we ignore and hope that it works out.The year 2010 brought very little improvement in the U. S. housing sector. And thats not likely to change in 2011. The industrys weaknesses high unemployment, tight credit, ineffectual government programs, soaring inventories, plunging prices, and so on are simply too gaping to be resolved within the year. So for now, the market is stabilizing†¦ at least as much as it can. The lending industry is doing what it’s supposed to do with its policies. Las Vegas still has a long way to go. WORKS CITED: Suzanne Pashnick, interview May 5, 2011